Hugo Llach
Head of Development
"I'm an implementation expert who happens to understand AI, not the other way around. My focus is on building robust, scalable software, using AI as a powerful tool to achieve that goal."
Lately, I've been using AI tools to build software for all sorts of solutions. What I've found is that bringing AI into the team requires a unique set of skills. The more experience you have building different solutions with several architectures and technologies, the easier it is to know what to ask the AI, to challenge its suggestions, improve them, review its work, and ask for corrections. To truly integrate AI, you have to adjust your methodology and learn to be very precise in defining tasks. This is where new practices like Prompt Engineering come in, along with good old-fashioned practices like breaking down architecture and goals into smaller units. Perhaps the toughest challenge is keeping the AI focused on long or complex projects, where new Context Engineering practices are showing promising results.
Read more about integrating AI in your development workflow.
Play with these demos, 100% built by AI agents
The latest Stack Overflow Developer Survey shows more developers are willing to use AI tools, but it also reveals a sharp drop in trust for the code they generate, with the most experienced developers becoming the most skeptical. We've also seen executives become more hesitant to invest in AI for their dev teams. Why the contradiction? Because like any new tech that promised to be a silver bullet, AI agents don't work magic on their own. You can't just drop them into a team that isn't ready. The secret is to seize the opportunity now by introducing these tools gradually, improving your methodology, and training your team. The magic isn't in a specific tool, but in how you learn to use them. That's where you should focus.
Read more about integrating AI in your development workflow.
Prototypes Built with AI
"I've built a suite of playful applications to demonstrate cutting-edge techniques that can be applied to countless use cases in numerous fields. The goal is that you can mix and match these showcased technologies to spark new ideas for your own industry.
The code in the examples was 100% generated by AI.
I encourage you to play around with the demos, push them to the extreme and really test their performance!"
AI Travel Planner
Describe your ideal trip, and a team of autonomous AI agents will build a complete, realistic itinerary just for you. The agents research destinations, activities, and logistical details in real-time, ensuring every recommendation is current and tailored to your preferences.
Please note: Images are sourced live from third-party services and may occasionally be unavailable.
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While this demo builds travel plans, the underlying technology is a powerful engine for any task requiring deep research and strategic recommendations. This same framework can be adapted for countless scenarios, from financial news analysis and real estate scouting to competitive marketing intelligence. It excels in any situation where you need to investigate diverse data sources, analyze the findings, and generate actionable insights based on your unique goals.
The demo showcases a sophisticated multi-agent backend where autonomous agents collaborate to solve a complex problem. The system integrates several advanced techniques:
Agent Coordination: A main coordinator dispatches tasks to specialized agents that run in parallel.
Real-Time Data Gathering: Agents perform live web searches and call external APIs to gather the most current information available.
Intelligent Data Processing: Data is analyzed, normalized, and enriched with geolocation information on the fly.
Advanced AI Reasoning: The system uses context-aware, multi-step prompts to generate and refine the logical structure of the itinerary.
Inspirational Writing: A dedicated Writing Agent transforms the structured itinerary data into an engaging and compelling narrative, making the trip sound as exciting as it will be.
Resilience & Transparency: Features self-recovering tasks with exponential backoff for error handling, while providing the user with real-time status messages about the agents' work.
FutureLearn Academy
This multilingual assistant is designed to be helpful and stay on topic. It's empathetic to user questions while remaining goal-oriented, ensuring a productive and positive interaction.
Challenge its resilience: Ask about the school, then try to steer the conversation off-topic or express criticism. Notice how it politely acknowledges your point and refocuses the dialogue on its core subject.
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While this chatbot uses Retrieval-Augmented Generation (RAG) to instantly answer questions from a knowledge base about the school, this same technique can be applied to any collection of documents to find, understand, and synthesize information.
For example, you could use it to analyze a contract, summarize its contents, and cross-reference it against laws, regulations, or internal guidelines to find relevant issues.
It's also a perfect foundation for a powerful customer service bot.
Vector Reel Movie Recommender
Tell us what kind of movie you want to watch—use themes, moods, or even a short plot idea—and our recommender will find movies that match. It works by understanding the semantic meaning of your request, not just keywords, thanks to a vectorized version of the MovieLens database.This technique is especially powerful for solving the "cold start" problem, allowing you to offer relevant product or content recommendations even when you have no historical data about a user.
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Other Possible Applications (Standalone or with Machine Learning)
1. Enhanced E-commerce Search
Instead of searching for "red running shoes," a user could search for "shoes for a marathon in a hot climate that are easy on the knees." The system would understand the combined meaning (cushioning, breathability, long-distance) to recommend the best products, going far beyond simple tags
2. Intelligent Customer Support & Ticketing
When a new support ticket arrives, the system can semantically compare its content to a knowledge base of past tickets and their solutions.
Without Machine Learning: It can instantly suggest the 3 most relevant articles or solved tickets to the support agent, speeding up response time.
With Machine Learning: A model could be trained to automatically categorize the ticket, assign it to the right department, and even predict its priority level based on its semantic similarity to historical examples.
PureSocial
Social media deeply integrated into Genesys Cloud for text chatting, video calls, chatbots, and more. This is a real product whose development I led technically from its earliest stages. Puresocial is now part of Genesys' offering for its premium clients worldwide.
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Not coded with AI. Almost all of my projects have non-disclosure clauses or are complex backend implementations with no end-user interface. So I decided to include Puresocial here, taking advantage of its public information. You can sign up for a trial on Appfoundry.
Relevant Experience
I've spent 20+ years leading teams building high-traffic, asynchronous software for mobile operators and contact centers, and automating system administration tasks for retail and finance companies.
2025-
Head of Development
Eternal Technology
2024-2025
Independent Development Consultant
AI, Blockchain and others.
2015-2023
Development Director
Sixbell - Contact Center solutions
2012-2015
Independent Technical Consultant
Falabella, Habitat, Netline, others
1999-2011
Head of Development, Projects, R&D
Sixbell - Telecommunication Solutions
1998-1999
IT consultant
Codelco - System automation
1995-1998
Unix support and Administration
Sonda Chile - Digital Equipment Corporation
Let's build the future, together.
I'm available for consulting and workshops. Let's talk.
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